Ban and Suppression Lists

Ban and suppression lists protect your business and your email marketing system from accepting contacts who are undesirable and from sending emails to contacts that may damage your reputation. The power of your suppression lists should never be underestimated!

Ban Lists

Ban lists prevent unwanted people from subscribing either via a web form, email, or by manually adding or importing in the admin system.

Banned Domains List

This is a list of domains from which no email address is allowed to subscribe. To access it, go to Setup / Ban Lists / Domain Ban List:

Domains can be added to your Banned Domains list manually, just hover your mouse over the I want to… menu on the Banned Domains list screen and choose the appropriate option. Domains can be added one at a time or in a list where each domain must be on its own line.

Use Case: The following domains are common misspellings of the correct domain.

gmial.com
outlokk.com

Innocently attempting to send emails to these domain names could reduce your email sender score or reputation and limit your ability to send emails to legitimate or correct domain names. By adding these to your Banned Domains list, people accidentally providing these domains will not get added to your list and no messages will get sent to these incorrect domains. You just protected your sender reputation by doing so.

Banned Email Addresses List

This is a list of specific email addresses that are not allowed to subscribe. To access it, go to Setup / Ban Lists / Email Ban List:

Email addresses can be added to your Banned Email Addresses list manually, just hover your mouse over the I want to… menu on the Banned Email Addresses list screen and choose the appropriate option. Email addresses can be added one at a time or in a list where each email address must be on its own line.

Use Case: The following email addresses are commonly used to either damage a business or avoid a process to secure a bonus or giveaway without providing a valid email address.

support@google.com
test@example.com

Innocently attempting to send emails to these types of email addresses could reduce your email sender score or reputation and limit your ability to send emails to legitimate or correct email addresses. By adding these to your Banned Email Addresses list, people attempting to use these email addresses will not get added to your list and no messages will get sent to them. You just protected your sender reputation by doing so.

You could also add the email addresses of serial refunders, competitors, and so on.

#V2-exclusive: Import to and export your Ban Lists

With #V2, you can easily import and export to and from your Banned Domains and Banned Email Addresses lists.

To import domains or email addresses to be banned, simply choose Import list from the I want to… drop-down menu on the Banned Domains and Banned Email Addresses list screens.

The file you will be importing must be a standard comma separated values (.CSV) file.

To export your existing banned domains and banned email addresses, choose Export list from the I want to… drop-down menu on the Banned Domains and Banned Email Addresses list screens.

Suppression Lists

Suppression lists prevent any email from being sent to specific contacts. The difference between the ban lists and the suppression lists is that the ban lists stop email addresses from being added to your list building system, while the suppression lists stop emails from being sent to contacts already in your system.

Suppressed Domains

This is a list of domains to which no email will be sent to any contact whose email address is at a domain on the list. To access it, go to Setup / Suppression Lists / Domain Suppression List:

Domains can be added to your Suppressed Domains list manually, just hover your mouse over the I want to… menu on the Suppressed Domains list screen and choose the appropriate option. Domains can be added one at a time or in a list where each domain must be on its own line.

Use Case: You may experience temporary delivery issues to Outlook.com email addresses. Or you may discover that people have signed up to your list using disposable email addresses. You could add the Outlook.com domain to your Suppressed Domains list while you resolve the issue and remove it afterwards, but you could add the domain of the disposable email addresses and leave it in place permanently.

Tip!  If you discover disposable email addresses on your Contacts list, add the domain to your Banned Domains list after suppressing them to keep your list clean.

Suppressed Email Addresses

This is a list of specific email addresses to which no email will be sent. To access it, go to Setup / Suppression Lists / Email Suppression List:

Email addresses can be added to your Suppressed Email Addresses list manually, just hover your mouse over the I want to… menu on the Suppressed Email Addresses list screen and choose the appropriate option. Email addresses can be added one at a time or in a list where each email address must be on its own line.

Use Case: A contact may get in touch to ask you to stop sending them emails. Simply add the email address they provide to your Suppressed Email Addresses list.

Important Note: All contacts using the Manage Subscriptions function in the emails you send can add themselves to the ‘Do Not Contact’ list. When they take this action, their email address is automatically added to the Suppressed Email Addresses list.

You can also use arpReach’s powerful API functions to add email addresses to the Suppressed Email Addresses list. As an example, this could be used to add serial refunders or complainers to your ‘Do Not Contact’ list.

Export your Suppression Lists

To export your existing suppressed domains and suppressed email addresses, choose Export list from the I want to… drop-down menu on the Suppressed Domains and Suppressed Email Addresses list screens.

#V2-exclusive: Import to your Suppression Lists

With #V2, you can easily import to your Suppressed Domains and Suppressed Email Addresses lists.

To import domains or email addresses to be suppressed, simply choose Import list from the I want to… drop-down menu on the Suppressed Domains and Suppressed Email Addresses list screens.

The file you will be importing must be a standard comma separated values (.CSV) file.